What is the process of onpage SEO and off-page SEO?

Search engine optimization is a process of improving the visibility of website and web page in SERP.
Types of SEO:
1. On-Page Optimization
2. Off-Page Optimization

On-Page Optimization:
On-Page optimization means controlling the website by your page coding.
On-page optimization techniques are:
1. Website structure
2. Meta tags
3. HTML tags
4. Alt tags
5. Xml and html site maps
6. Robots.txt
7. Site loading speed
8. Web site URL structure
9. Site UI desig
10. Google analytics and webmasters

website structure: A website’s technical structure plays a central role in determining its success or failure. SEO professionals can develop content and customer-centric websites that are also accessible and attractive to search engines.

Meta Tags:

Meta Tile: Meta title is very important role play in search engine optimization. The title length should be 50 to 65 characters. Meta title display SERP.

Meta Description: Meta description describe the website and this length should be 160 to 200 characters. Meta description also display the SERP.

Meta Keywords: Meta keywords tells to sear engine spiders which keywords your site is optimized.

HTML(H1 to H6) Tags: Html tags very help to your website position in search engine result page. Each webpage contain only one H1 tag and H1 tag length 20 to 60 characters only.

Image Alt Tags: Search engine does not read the images directly so in this situation add alt tags. After adding atl tags google identify this is the image, this flash file etc.

Xml and Html site maps: XML Site map is used to identify our web site pages are index or not. XML site map google understand but does not understand user. User understandable site map is HTML site map.

Robots.txt: robots main aim is read our website data and stored in search engine data base. When search engine crawlers come to your site it will be looking for some special file. i.e, call roboat.txt file. This file tells to search engine spiders which pages of your site should be index and which pages of your site should be ignored.

Google analytics and webmasters:
Google analytics main aim is track record of website like how many visitors visit from the site by using which keyword, which landing page and also identify what type of users visits from the site link age group, gender etc and also identify which country of user visit from the site like USA, Canada, India etc.
Google Webmasters is used to check crawl errors, index status search queries and also identify how many back links to your site, internal links to your sites and also identify search queries, clicks, impressions etc.

Off-Page Optimization:
Off- Page optimization means does not control the web site by your page coding. The main use of off page optimization builds back links to our website.

The Best SEO Backlinks Techniques are:
1. Social bookmarking
2. Directory submission
3. Classified Ads
4. Local business listing
5. Forum posting
6. PPT Submissions
7. QNA(question and answer)
8. Web2.0
9. Blog writing and submission
10. Infographic

#عدیل اعوان🌚