One of the most common ways to monetise a mobile application is to offer In App Purchases. An In App Purchase is something the user buys within your application after already having downloaded it. Typically an app that utilises In App Purchases will be free to download, and the user will be charged for premium content like the removal of mobile advertisements, unlocking more features or extra game items. Apple has users credit cards on file, so when a user wants to make a purchase there is very little barriers to them doing so – this has a positive affect on the conversion from free users to paying users. In App Purchases may be the best thing since ice cream, but they can be an awful pain to set up. So let's walk through exactly how to set them up for your PhoneGap Build (or PhoneGap) application. 1. Create a new app in iTunes Connect In order to add In App Purchases to your application you will need to be registered for the iOS Developer Program. You will also need to go through the process of creating provisioning profiles, certificates, adding devices ids and so on.


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