Book Name: The Art of SEO: Mastering Search Engine Optimization, 3rd Edition
Author: Eric Enge, Jessie Stricchiola, Stephan Spencer
ISBN-10: 1491948965
Year: 2015
Pages: 994
Language: English
File size: 63.10 MB
File format: PDF

The Art of SEO Book Description:

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape.
Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.
  • Comprehend SEO’s many intricacies and complexities
  • Explore the underlying theory and inner workings of search engines
  • Understand the role of social media, user data, and links
  • Discover tools to track results and measure success
  • Examine the effects of Google’s Panda and Penguin algorithms
  • Consider opportunities in mobile, local, and vertical SEO
  • Build a competent SEO team with defined roles
  • Glimpse the future of search and the SEO industry