"It is a capital mistake to theorize before one has data." - Arthur Conan Doyle, author of Sherlock Holmes Despite the advice of Arthur Conan Doyle, theorizing to a greater or lesser extent is how the majority of business has been conducted until the digital age. Whether you call it gut instinct or business smarts, the ability to spot trends and anticipate demand gives companies the edge over the competition. Now the digital age is taking the guesswork out of the process. Data is redefining decision-making every front - from operation and engineering activities to research and engagement strategies. In fact, the data economy is already a multi-billion-dollar industry, generating employment for millions, and yet we're only just beginning to tap its potential. It's no accident that digital transformation is on every boardroom agenda. The secret to unlocking future prosperity in almost any business, whether established or a digital native, lies with the data.


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big data,data lakes,data engineering,enterprise data