Update note: Pietro Rea updated this tutorial for Xcode 10, Swift 4.2 and iOS 11/12. Ray Wenderlich wrote the original. Get started with in-app purchases to grow app revenue! One of the great things about building iOS apps is that you have lots of choices when it comes to monetizing your app: plain vanilla paid apps, free apps supported by ads, or even apps that support in-app purchases. An in-app purchase (or IAP) allows developers to charge users for specific functionality or content while using an app. Implementing IAPs is particularly compelling for several reasons: It's an extra way to earn money, in addition to simply selling the app for a fee upfront. Some users are willing to spend a lot more on extra content or features. An app can be offered for free, which makes it a no-brainer download for most people. Free apps will typically get many more downloads than paid apps. If users enjoy the app, then they can purchase more content or functionality later. You can display advertisements to the user in a free app with an option to remove them by purchasing an IAP.


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