The impact of having location sensitive information while indoors is already turning into real world applications. For example, Macy's already has a pilot program underway where it has planted several beacons in different departments around the store. When a user passes by one of these departments and the companion app on their phone picks up the broadcast, it'll open the app and display contextual information like promos, featured products and deals. Take a look at this short video to see iBeacons in action!


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