This article first appeared in issue 236 of .net magazine – the world's best-selling magazine for web designers and developers. Applying HTML and CSS to your emails can make a massive difference to the impression you give potential customers – and in the past couple of years, HTML support within email clients has progressed a long way. However, owing to the sheer number of email clients out there, it's hard to get things perfect for each one and, as a consequence of this, outdated practices can get forced upon developers. You're probably aware of the importance of ensuring website cross-browser compatibility – but making sure your email looks right across all clients is a whole different ballgame!


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