When you submit your app into the Store, there will no doubt be other apps in your category that will compete for people's attention. Being able to crisply showcase the differentiation points in your offerings and staying focused on delivering the core scenarios that you are best at are crucial to a successful Metro style app that will stand out from the crowd.

Windows 8 provides a set of design patterns, common controls, and built-in platform functionalities such as contracts that can help you focus on what you are best at. For example, just to name a few: the app bar is a common control that helps people focus on your content and minimize distractions; the touch pattern prescribes a set of gestures that are used consistently in platform controls, such as swiping from the edge to bring up the app bar, so that people can focus on confidently use your app without having to learn new interfaces; the Share contract is the glue that lets two apps work together so that users can accomplish more with your content.

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