That is the dilemma I believe ails the Windows phone in its quest to make a headway in the highly competitive mobile landscape. Even with the great reviews of the huge mango update scheduled for the fall, and the prospects of second generation hardware coming from OEMs like Samsung, HTC and especially the much awaited Nokia branded phones, I'm afraid that Windows phone will continue to languish as a so-so mobile OS behind Google and Apple if Microsoft does not fundamentally change their approach in marketing and exposing the OS to the consumers. The new iPhone hardware refresh with IOS 5 and the latest Android 4.0 are set to come out around the same time frame in the fall as Windows Phone Mango. Being the under dog, Microsoft has to actively do more work than their top two competitors.

Here are the six areas that I think they need to fix in order to give Windows Phone a chance to gain market share.

 

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