The team behind Rlay believes that blockchain technology can play a crucial role in helping businesses crowdsource their data-gathering tasks. Founder Michael Hirn said this is a problem he encountered while working with Sunstone Capital to develop a more quantitative approach to venture capital, which meant pulling startup data from a wide variety of online sources. It ended up being an incredibly time-consuming process, and he said, "90 percent of the time was spent cleaning the data and acquiring the data." CTO Max Goisser argued that this is a broad problem. There are already successful examples of crowdsourced data, most notably Wikipedia, but in his view, they succeeded because "these things were of value for the entire world — everyone's interested in that." "But what if you wanted to crowdsource something that is [only] interesting to you as a company?" Goisser said. Then you'd need the right incentive system to convince people to contribute. And that's where Rlay (pronounced "relay") comes in — the startup is launching onstage today as part of our Startup Battlefield at Disrupt Berlin.


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