We've all heard stories about how some developer changed the label of a button or the flow of their welcome screens, and suddenly found their retention rate or their in-app purchase rate increased by some crazy amount. Maybe somewhere on your to-do list, you've an "experiment with my purchase button" still sitting there, waiting to be checked off because you discovered running these experiments scientifically is actually a lot of work. In Firebase Remote Config Tutorial for iOS we showed you how to use Remote Config to update certain parts of your app on the fly and deliver customized content to users in particular countries. This follow-up tutorial will explore how to use Remote Config to conduct iOS A/B testing by experimenting with different values and measuring the results using Firebase Analytics to find out which sets of values work better. We'll follow this up with a quick lesson how to perform even more advanced customization based on user properties.


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