Most established mobile platforms have a set of design patterns, written or unwritten guidelines of how things should look, feel, and function. Applying proven design patterns improves the usability of your product, increases conversion, and provides a feeling of familiarity to users. Ignoring standards will confuse and frustrate users and is something every designer should try to avoid as much as possible. In this article, we take a look at design patterns on iOS by showing you a number of examples that illustrate how existing applications apply some of these design patterns.


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